Innovation and the methaphor of the red monkey

According to Jef Staes innovation means creative entrepreneurship. Creativity means new ideas. Entrepreneurship means implementation of these ideas. I think this can also be a definition of intrapreneurship. Intrapreneurs are employees with a mindset and skill set of an entrepreneur. These people are often hard to keep within an organization. The will start their on business on the long run.

Strategy Safari and Blue Ocean Strategy

Strategy consultants are often using methaphors to explain complex problems which are hard to explain in one sentence. Strategy Safari (The complete guide through the wilds of strategic management) by Mintzberg, Ahlstrand and Lampel and The blue ocean strategy are examples of concepts where metaphors are used to simplify the concept. Although a red monkey doesn't exist in real life, using a methaphor to explain a something in the field of strategy isn't quite new. For that reason a red monkey itself can't be seen as an innovation.